1. Acceptance of Terms

By accessing or using the AW Concept (Hong Kong) Ltd. website (the “Website”) and any associated services (the “Services”), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use. If you do not agree to these Terms, please refrain from using the Website and the Services. In case of any discrepancies, please refer to the English version of these Terms.

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2. Services Offered

AW Concept provides a range of e-commerce solutions tailored to meet the needs of brands and businesses. Our Services include Shopline development, which involves website design and development to enhance user engagement and drive conversions. We also offer digital marketing and brand building services that focus on marketing initiatives to strengthen your online presence and customer loyalty. Additionally, we provide omnichannel management that integrates online and offline sales channels to create a seamless customer experience. Our conversion rate optimization includes analysis and improvement of user experience to maximize sales performance.

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3. User Eligibility

To access and utilize our Services, you must be at least eighteen (18) years of age and possess the legal authority to enter into these Terms. By using our Services, you represent and warrant that you meet these eligibility requirements.

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4. Account Creation and Responsibilities

To access certain features of our Services, you must create an account. You are responsible for maintaining the confidentiality of your account credentials and for any activities conducted under your account. You agree to promptly notify us of any unauthorized use of your account or any other breach of security. It is your responsibility to ensure the accuracy of any information you provide during account registration. AW Concept reserves the right to suspend or terminate accounts that violate these Terms or are suspected of unauthorized use.

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5. Intellectual Property Rights

All content available on the Website, including but not limited to text, graphics, logos, images, and software, is the property of AW Concept or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works from any content without our express written permission. Unauthorized use of our intellectual property may result in legal action.

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6. User Conduct

Users are expected to engage with our Services in a lawful manner. You agree not to use the Services for any unlawful purpose or in a manner that violates any applicable laws or regulations. You also agree not to post or transmit any content that is false, misleading, defamatory, obscene, or otherwise objectionable. Additionally, you will not attempt to gain unauthorized access to any part of the Website or its related systems or networks.

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7. Payment Terms

Upon purchasing any subscription or Service, you agree to provide accurate payment information and authorize AW Concept to charge your designated payment method for the applicable fees. All transactions are final and non-refundable. In the event of a billing dispute, you must contact us within thirty (30) days of the transaction.

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8. Limitation of Liability

To the maximum extent permitted by law, AW Concept shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to your use of the Services, even if we have been advised of the possibility of such damages. Our liability is limited to the maximum extent allowed by law.

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9. Privacy Policy

Your use of our Services is also governed by our Privacy Policy, which outlines how we collect, use, and protect your personal information. We encourage you to review our Privacy Policy to understand our practices regarding your data.

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10. Indemnification

You agree to indemnify, defend, and hold harmless AW Concept, its officers, directors, employees, and affiliates from any claims, losses, liabilities, damages, costs, and expenses (including reasonable attorneys’ fees) arising from your use of the Services, your violation of these Terms, or your infringement of any rights of any third party.

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11. Termination

AW Concept reserves the right to suspend or terminate your access to the Services at any time, without prior notice, if we believe you have violated these Terms or engaged in conduct that is harmful to other users or the operation of our Services.

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12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts in Hong Kong.

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13. Changes to Terms

AW Concept reserves the right to modify these Terms at any time. We will notify you of any changes by posting the revised Terms on our Website. Your continued use of the Services following such changes constitutes your acceptance of the new Terms. We encourage you to review these Terms periodically.

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14. Contact Information

For any questions or concerns regarding these Terms or our Services, please contact us at info@awconcept.hk. We value your feedback and are committed to addressing any inquiries in a timely manner.

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15. Severability

If any provision of these Terms is found to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.

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16. Entire Agreement

These Terms constitute the entire agreement between you and AW Concept regarding your use of the Services and supersede any prior agreements or understandings, whether written or oral.